Chocolate Ad

A concept design for a print ad featuring a popular chocolate brand. The evil alter ego of the Easter Bunny encourages solitary chocolate consumption.

The design brief was to design an ad based on a past design trend. This design is inspired by a 1913 ad for Trump Chocolate by Julius Gipkins.

This was primarily designed using Adobe Illustrator after a hand drawn sketch. Texture and type were added in Illustrator. A grainy effect was created in Photoshop.